COMPANY AND DESIGNER PROFILE
Founder and Creative Director, Shab (short for Shabnam) is a trained dancer and singer who's inspiration to create casual luxury women's apparel stemmed from having grown up in dance and recording studios wearing sweats, tee's, & hoodies she often custom made to exude sophistication. Born into a family of designers, Shab learned how to sew from her mother and her uncles, one who designed sportswear and the other known for his leather work. She learned art from her father who is an illustrator/painter.
Prior to starting Shabbella, Shab danced professionally in the NFL and NBA for the San Francisco 49er's, Oakland Raiders, Golden State Warriors, and the Sacramento Kings where she first designed sporty-chic apparel for her pro dance teams, which sparked the beginning of her sportswear design career.
Shabbella is all about classic and chic everyday essentials made in Los Angeles with premium fabrics and finishes that make each piece better than basic. Shabbella's debut collection pairs sophistication with simplicity, placing an emphasis on comfort and quality. Shabbella is available in high end boutiques, spa/resort shops, and fitness/yoga boutiques.