WWD Review: Shabbella Is "Polished and Versatile"

  • Shab Sadeghi

Emerging Brands in L.A. Market: MCT Editions, Page Thirty, Shabbella

The women's trade shows in Los Angeles had a slow start this month, but three labels stood out with their designs.

A petite dancer who always has made clothes for her workouts, Shab Sadeghi didn’t see much of a stretch to designing ath-leisure for other women. An offshoot of her collegiate line, which launched in fall 2015 and catered to fans of the University of California at Berkeley, Stanford and other schools, Shabbella appeals to women who like the comfort of activewear but prefer a look that, in Sadeghi’s words, “is very chic and very classic.”
there is a sport influence in everything I do and has become my signature.

Made in Los Angeles, her polished and versatile collection includes heather gray ribbed sweatpants that lace up in the front with black ties, a black French terry dress that is acceptable for date night thanks to a wide neckline that can be tugged down for an off-the-shoulder style and a tan Ultrasuede sports bra and matching capris that are comfortable enough for an outdoor hike.

Sadeghi doesn’t compromise on comfort. On a recent weeklong trip to New York, she found it annoying that a miniskirt with a cutaway hem kept riding up due to an ill-fitting waistband. So she eliminated the piece from her collection.

Another constant in her designs is her past experience as a professional cheerleader for the Oakland Raiders and San Francisco 49ers. “That’s why there is a sport influence in everything I do and has become my signature,” she said.

By  on January 30, 2017
wwd.com

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