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Fashion Blog

Shabbella Debuts Sporty-Chic Collection at OC Fashion Week 2016

Shabbella Debuts Sporty-Chic Collection at OC Fashion Week 2016

OC Fashion Week®  March 13-16 2016, celebrated a new season of talent design and style, and was proudly presented by Maserati of Newport Beach. The event included 26 fashion designers and Fashioned for the Future, presented by the Art Institute of California (AOIC), Orange County with the gracious support of AOIC fashion director Mary Ann Gale. There were numerous catwalks among the luxury venues around the county, including the five-star The Resort at Pelican Hill overlooking the Pacific Ocean. From the opening night to the last, guests enjoyed the glamour and luxury of high fashion...


A Startup with a High-Fashion Focus

A Startup with a High-Fashion Focus

Shab Sadeghi was never content with wearing the usual women’s licensed sports apparel. As a former cheerleader for the Oakland Raiders, San Francisco 49ers, Golden State Warriors and Sacramento Kings, Sadeghi had intimate knowledge of what female fans wore to sporting events, and she thought it left much to be desired.

“I had the idea to bring higher end, nicer clothes that you could wear to a game night out to represent your team in style,” Sadeghi says. “I could never find anything that I felt was feminine and made me feel attractive.”

So she began...