OC Fashion Week® March 13-16 2016, celebrated a new season of talent design and style, and was proudly presented by Maserati of Newport Beach. The event included 26 fashion designers and Fashioned for the Future, presented by the Art Institute of California (AOIC), Orange County with the gracious support of AOIC fashion director Mary Ann Gale. There were numerous catwalks among the luxury venues around the county, including the five-star The Resort at Pelican Hill overlooking the Pacific Ocean. From the opening night to the last, guests enjoyed the glamour and luxury of high fashion alongside the artwork of internationally renowned sculptor Richard MacDonald at Dawson Cole Fine Art Gallery & Sculpture Garden.
Founder & Creative Director, Shab Sadeghi, with models wearing Shabbella at Pelican Hill Resort, Newport Beach, CA during OC Fashion Week (day 2).
Shabbella runway presentation debuted casual luxury styles inspired by the OC lifestyle.
OC Fashion Week is dedicated to creating a unique platform in which emerging talent can showcase their collections to a variety of influential buyers and Orange County consumers. Recognized as a leading fashion capital metropolis, Orange County is continually growing as a purchasing powerhouse of retail.
OC Fashion Week® president Kathy Marino points out that if fashion capital status was based on retail spending, then Orange County would be a fashion capital too.“The OC has become one of the most sought-after global destinations for retail shopping and the fashion industry has taken note,” Marino says. “Orange County is a leading fashion capital, not only in the U.S. but on a global scale. It is a leader in the retail markets and that is, quite frankly, indisputable. We also recognize what Orange County's value to the fashion retail industry in the U.S. means for the West Coast luxury market as a whole. Many of Orange County’s international global buyers attend fashion weeks in New York, Paris, London and Milan. In addition to our indisputable shopping power, our surrounding fashion shopping destinations have done so well weathering economic recessions that fashion tourism has also been equally achieved as travelers from around the globe come for the shopping, the luxury coastlines and the California weather,” states Marino.
There is no denying the retail, economic, and fashion spending power that Orange County packs. Although economically integrated with Los Angeles, Southern California’s wealthiest county stands alone as it continues to define its own fashion strength, revealing its own potential for Orange County to be the newest player among the prestigious group of fashion capitals. SOURCE: FashionUnited
Marino cites some impressive data from the Chapman University Anderson Center for Economic Research to back her claims. Orange County is a leader in Southern California business activity, churning out an incredible $195 billion economic output annually. Retail sales account for about a third of that figure.
"Orange County Fashion Week® is centered on a metropolis of significant retail economic output that can justify not only its purchasing power over and above fashion capitals in leading countries, but it can also justify fashion tourism and international commerce.”
Day four of OC Fashion Week attendees enjoyed an incredible runway presentation from up and coming casual luxury designer, Shab Sadeghi, debuting her line of sporty-chic women's apparel, Shabbella and giving our guests a first-hand look at The Collegiate Collection (fashion forward women's college apparel for fashionable college sports fans).
Shabbella takes women's college apparel to a whole new level offering fashionable options for sports fans, sophisticated alumni, & students (available to select Universities).
"As a designer based in Orange County, I am inspired by the casual luxury lifestyle. Woman nowadays want options in apparel that cross over from day-to-night, that are sporty, chic, and sophisticated. Proudly made in the USA, my brand [Shabbella] embodies the epitome of sporty-chic for women who love comfort and style." Shab Sadeghi, Shabbella.
Shabbella models showcases casual luxury compilation of all black sporty-chic styles.
Shabbella debuts elegance & comfort; model wearing Little Black Sporty Dress.
Shabbella runway presentation exudes sporty-chic sophistication.
Model, Candice Edwin, hair by Toni And Guy; Make-up by Manna Kadar Cosmetics.
Every season, OC Fashion Week® supports local charities in the Orange County community. This year, Juvenile Diabetes Research Foundation (JDRF) and Orangewood Children’s Foundation will be the recipients, and receive a portion of ticket sales to benefit their extraordinary causes.