Earlier this month, the Wall Street journal reported: "At a time when workout gear is fashionable, companies that sell sportswear are facing a strange predicament: their gear is TOO sporty for some"...now retailers who previously stocked up on fitness focused apparel, are catering to what their customers really want....and making room for lifestyle brands that are athletic inspired, without feeling too active for a daily.
Shabbella is a new sporty-chic lifestyle brand, offering fashion forward basics, that are the ideal cross between sport and ready-to-wear. Designed with activewear inspired fabrics like power-mesh and spandex, and combined with the softness of micro-modal, cotton, and french terry fabrics that exude the epitome of comfort, Shabbella apparel fits within the niche of the California "casual luxury" lifestyle.
For style inspo, founder and creative director, Shab Sadeghi, pairs her mesh cap sleeve top and jogger with chunky heels for an effortless casual-chic look. The same mesh cap sleeve top her clients can wear for a gym-glam look thats stylish and breathable designed for movement. And you know we had to design a classic hoodie with a sport-chic edge. The perfect activewear, thats not too sporty is here.
When you just want to throw on a t-shirt, but not look and feel like you're just in a t-shirt...yes, we know...upgrade your tee (but still feel the comfort of one) and get Shabbella's Favorite Tee featuring our signature sporty-chic fitted sleeves, striped with sheer mesh contrast around the arms. Made with premium and silky-soft jersey knit fabric, designed with a rounded bottom hemline and subtly lifted sides to offer a feminine, flowy, yet, figure flattering fit. Available in black and white.
Top photo: Jack Pei Photography
Mid photo: Tommy Cuellar Photography